Sustainable vs Regenerative

Where should your business be heading?

Wednesday 23 June 2021

16:00-17:00 BST
Register via Eventbrite


As more and more businesses begin to see the limits of ‘doing less harm’, new models are emerging that drive fundamentally new ways of doing business, rather than improving the old.

In this short yet powerful webinar we’ll make the case for going beyond sustainability, and help you consider what the next step could be for your organisation. We will introduce the concept of regenerative business, explaining the key differences between ‘sustainability’ and ‘regenerative’, and provide inspiration for you and your business to go even further in delivering positive environmental and social impact.

Why attend?

Having worked with many organisations at different stages of their sustainability journey, we see how a shift to a regenerative mindset can help drive dial up ambition and innovation in solving environmental and social challenges.

We will share our insights and examples on the key differences between sustainability and regenerative to help you frame your own business strategies and activities in a radically new way, so you play a more active role in the shift towards a healing, restorative and regenerative world.

By attending, you will gain a new perspective to help your organisation on it’s sustainability journey. You will:

  • Learn about the concept of regenerative business and why a shift to a more regenerative model could solve so many of the challenges faced by organisations right now
  • Know how to distinguish between ‘sustainability’ and ‘regenerative’ (i.e. that regeneration always supports sustainability, but not all action on sustainability is regenerative)
  • Be inspired to go to the next level as you hear principles, insights and examples of regenerative business

Who is it for?

This webinar is for anyone who wants an introduction to ‘regenerative business’ and for their organisation to make a more positive environmental and social impact.

You could be a sustainability professional, an innovator, a strategist, a CEO, a ‘get stuff done’ person… Whether you’re feeling worried about the future, overwhelmed and lost in the detail of sustainability or regenerative business, or throughly excited to get going, this webinar will give you a new perspective on driving positive impact across any organisation.

Your hosts

This is a ‘listen and learn’ style 45-minute webinar (plus Q&A), where you will hear from the FutureMakers co-founders – Cat Hirst and Nick Jankel.

Cat Hirst is has a background in sustainability, innovation, and people-powered change. She works to dial up sustainability ambitions and builds the capacity of business to deliver through culture change,  innovation, and regenerative business practice.

Nick Jankel has a background in innovation and business transformation and has advised corporates like Unilever and Diageo on responsible and sustainable brand & innovation strategies.

Between them, they have worked with scores of multi-nationals, non-profits, government departments and ambitious start-ups and scale-ups – from Unilever to Grosvenor Estates, from WWF to the NHS – on projects driven by sustainability, innovation, strategy and human resources.